Mattel Plays the UNO Reverse Card
“Draw 4 or open an UNO themed casino?”
Mattel debuted the first-ever UNO Social Club at the Palms Casino Resort in Las Vegas (July 18–20, 2025), transforming a suite into a vibrant, immersive UNO-themed space. It included exclusive game variants like UNO Golf™, UNO Teams™, and UNO Show ’em No Mercy™, along with a private bowling alley, personal game hosts, and themed cocktails. A contest winner and guest enjoyed a three-day stay during the launch. Despite the casino setting, UNO remained strictly a social experience—no betting with cards was allowed. The event sparked memes online about “+4 cards ending lives,” reinforcing its quirky appeal. The broader plan? To roll out pop-up UNO Social Clubs in the U.S. cities like LA, NYC, Chicago, Atlanta, and even Austin—hosted in bars and venues, not on the casino floors.
However, recent statements from Mattel clarified that the Las Vegas concept wasn’t evolving into a permanent or casino‑floor game. They emphasized that it’s not a gambling table—and has no further Las Vegas sites are planned beyond the promotional pop-up. Reports of expanded casino-based UNO venues were debunked, with Mattel refocusing on “bars and local venues” instead of casinos. In short, the Las Vegas UNO Social Club was a limited-time, non-gambling brand activation. Further expansion will involve pop-ups in non-casino environments, and no larger casino-based rollout is currently slated.
The house always wins but this time it seems they are playing an UNO reverse card. So much for me retiring early and living off my UNO gambling winnings.
Mattel Plays the UNO Reverse Card was originally published on 93qcountry.com
